OUR BRAND
PLAYFIKS is our in-house brand.
What started off as a platform to aggregate active communities and bring together people to lead an active lifestyle led to the creation of our brand for runners, cyclists and golfers. Every aspect of the brand and product is sustainable, slow, less waste and community centred. All products are season agnostic, upcycled and recycled including threads and packaging, increasingly gender neutral and artisanal.
PLAYFIKS’ products and collaborations are a strong testament to our organisation’s commitment to the highest levels of quality, sustainability and making a positive difference to our industry in reversing environment damage and fostering qualitative growth.
OUR COLLABORATIONS
K.S RANGASAMY COLLEGE OF TECHNOLOGY- is a leading textile research university with state-of-the-art textile research labs in the heart of the textile region in Southern India. We have an MOU with the university for research on sustainable dyes.
We collaborate with this global change agent who are reforestation partners with rock ban Coldplay, luxury giants Chanel and Louis Vuitton to plant 500 fruit trees in Maharashtra -India. These trees apart from facilitating carbon capture also provides an important source of livelihood and nutrition to farmers in the region.
Sweatcoin motivates people to lead an active lifestyle and each such activity generates Sweatcoins which can be used for purchases or donated for a good cause. We collaborated with Sweatcoin for the tree planting campaign with One Tree Planted by matching donation of user’s sweatcoins to plant trees.
We collaborated with the San Francisco police department for their annual Thanksgiving turkey trot 10K run
Our customer O’Neill collaborated with our brand PLAYFIKS for the Dam to Dam run in Amsterdam !
A leading outdoor mountaineering, trekking and travel company in the Himalayas collaborated with us for their annual running, cycling and rafting event in Uttarkhand, Himalayas.
Chennai runners is the biggest community of runners in the Southern Indian city of Chennai. We collaborated with them for the annual Chennai marathon which is the second biggest marathon in India with 25,000 runners participating.